WHERE THE NAME COULD START
Business Concepts
A guide that shows its testing, a shop with a short range and a rental counter in one town: three first versions of a business called BestGear.
An independent gear guide
A gear guide that publishes how it tests, under a name that sets the bar every pick has to clear.
A specialist gear store
A focused gear shop on day one, with a name that still fits when the range grows past its first category.
A local gear rental business
A local rental service you can name in one breath, on the van door, the booking page and every return tag.
